23 Dec, 2008
Learn Basic Marketing with the SBA
Posted by: Jennifer Mattern In: Advertising / Marketing / PR
Course / Program Name: Marketing 101
Hosted by / Sponsored by: U.S. Small Business Administration
Course of Study: Marketing
Course Link: Take this course.
Description: The SBA offers a wide variety of free online courses for small business owners. To take this free introductory marketing course on the Web, students are asked to fill out a brief free registration form (you can choose to skip the form by simply clicking the submit button without filling in details).
The course itself is conducted in a presentation / slideshow format combining both audio and video elements.
A course outline is available, allowing students to choose specific subject areas, depending on their existing knowledge of marketing (or to resume the course where left off previously).
As with all SBA-sponsored free online courses, Marketing 101 is primarily designed with the entrepreneur in mind.
Course Outline:
- What is Marketing
- Market Research is Key
- The Marketing Plan
- Measure Performance
- High Impact Strategies
- Next Steps
- Additional Assistance